Embedded Computing Design

Ian Ferguson

VP of Sales and Marketing

Lynx Software

Previously, Ferguson spent over ten years at Arm, where his positions included VP, Ecosystem Development, IoT Services Group; VP of Worldwide Marketing and Strategic Alliances and VP of Segment Marketing. After Arm, Ferguson spent time consulting for companies focused on Machine Learning for Speech Recognition, Retail/warehouse logistics using robots and drones and IIoT software for smart cities.

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Software & OS

Embedded Systems: The Big Picture - Story

April 14, 2021
Ian Ferguson Lynx Software  

Over my 30+ year career, I've worked in various roles within the hardware value chain and have been amazed (and frustrated) at the extraordinary capability that’s being enabled out of effectively refined sand, in addition to the inability of the industry to extract relevant value for those hundreds of millions of transistors.

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